Around Town’s Ana Belaval interviews Billy Corgan live on the WGN morning show.

Ravinia Festival, Highland Park, IL

The Pro Football Hall of Fame Salute to Greatness dinner: Chicago Bears Hall of Famer Richard Dent on live with radio host Jarrett Payton.

The Glen Club, Glenview, IL

Senator Richard Durbin takes a private tour of the Chicago Regional Council of Carpenters training facility.

Elk Grove Village, IL

Serafin’s Lissa Druss Christman on set with NBC5’s Christian Farr for a taping of In the Loop public affairs show.

Chicago, WYCC PBS studio

ABC7’s Paul Meinke interviews Arnette Heintze of Hillard Heintze security advisory firm during NATO.

Chicago, IL

Serafin’s Lissa Druss Christman commentating on crisis management in the news with Fox 32’s Corey McPherrin and Jon Kelley.

Chicago, Fox32 studio

Media outlets come out to cover Walmart’s groundbreaking ceremony at their new Chatham Supercenter in July 2011. The store opened in January 2012.

Chicago, IL

Thom Serafin receives the inaugural Filippo Mazzei Public Affairs Award from the Joint Civic Committee of Italian Americans.

Chicago, IL

Celebrating the grand opening of the new O’Hare International Terminal 5 by Westfield.

O'Hare International Airport, Terminal 5

Thom Serafin guest hosts with Amy Jacobson on WIND-AM's morning show.

Arlington Heights, WIND studio

Communication Strategies for today and beyond

For more than two decades, Serafin & Associates, Inc., has delivered cutting-edge, full-service communications and public affairs strategies to clients seeking a trusted partner to navigate complex issues, build strong coalitions, manage reputations, and craft winning messages. With a seasoned team of communications professionals, Serafin brings a host of unique skillsets – honed in newsrooms, government administrations, digital hubs and C-suites – to best meet client needs and position them for success.

THE TEAM

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Crises Averted

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In Business

Communication Strategies

Getting the right message to the right audience at the right time.
It's critical to know what to say, when to say it and to whom when developing a customized communications plan. We specialize in tailoring messages that resonate, and conveying them effectively to reach broad-based or specific audiences for maximum impact.

Media Relations

Telling your story the way you want it told. As former journalists, we know what reporters are looking for. We understand what makes a compelling story and how to respond, leveraging the media in any situation. We work closely with our clients to best frame their message, and we employ our existing relationships with members of the media – including broadcast, print and digital journalists – to get that message heard.

Crisis Communications

Enhancing and protecting your reputation and brand to weather any storm. We prepare our clients to handle any situation that may arise by developing and implementing comprehensive communications strategies before they are needed. We provide the staff, resources and communications tools to successfully engage the public, media, customers, stakeholders and governing bodies.

Government Relations

Making a difference with difference makers. For more than 25 years, Serafin & Associates has built relationships of respect and trust with policy makers from both sides of the aisle on the local, state and federal levels. We create targeted public affairs strategies that identify key players, and utilize the most effective ways to get them to listen. Possessing a keen understanding of complicated policy matters, we bring the necessary skills to advocate for legislative initiatives and regulatory issues spanning a wide range of issues.

Coalition Building / Grassroots Support

Growing support from the ground up. Winning support for a client's goal requires forming coalitions, educating stakeholders and key audiences, mobilizing groups and identifying third-party messengers to generate media attention and influence decision makers. At Serafin & Associates, we understand the process and know how to execute tailored plans to drive the debate and create alliances, through coalition building and public campaigns.

Digital Strategies

Acting up online. You can’t rely on a website and email to ensure digital success. We know how to build communications and public affairs strategies through social media engagement, to activate supporters and get your message across. We help our clients fully utilize the digital world for building effective grass-roots campaigns, targeting specific constituencies, and connecting with the media.

The Team

Serafin’s team of seasoned communications professionals brings a host of unique skillsets to the table. Skills and traits honed in newsrooms, government administrations, digital hubs and C-suites can be found across the highly decorated team at Serafin & Associates, Inc.

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