Image & Reputation
Experienced counsel, risk assessment and message discipline to safeguard your brand. Guidance to balance short-term risks and emerging issues with big-picture goals in mind; strategies for authentic and sustainable brand positioning; tactics that match organizational culture and capabilities to real-life scenarios.
Critical Issues Management
Messages to match your values, communications protocols to guide interactions with stakeholders, media and the public, messengers to weather the spotlight’s glare. Coordination with internal/external risk management teams, creating, fine-tuning and delivering internal and external statements, managing information flow with tactics and tools including call centers, helplines and websites.
Communication planning to create calm in a storm, message development, media policies and tools to manage the flow of information. Proper planning for critical events includes shared expectations about roles and responsibilities, coordination, message alignment, communications sequencing and managing information demands and requests.
Thought leadership, media management and networking guidance to enhance your brand. Developing themes, identifying opportunities and creating paths for enhancing leadership with target audiences. Establishing authentic storylines that meet your goals.